Editor's introduction: In recent years, more and more users want to try podcasting. The medium of podcasting is more convenient than video, text, etc., and various information can be obtained, thus bringing great value to users; the author of this article shared about Let's take a look at the analysis in the development of podcasting. "More and more people are using Spotify to listen to podcasts," said a podcast practitioner who monitors the usage of overseas podcasts all the year round. 15-year-old Spotify now has 150 million subscribers and 356 million monthly active users.
But revenue issues still plagued it, and the stock fell again this year after it released its first-quarter earnings report, which showed that while its ad revenue rose 46% year-over-year, user growth fell short of expectations. However, it is the podcast content that has driven its advertising revenue growth in recent years. It seems that Spotify's strategic choice is correct. There were 2.6 million podcasts on sms marketing service the Spotify platform at the end of the first quarter, up from 2.2 million at the end of 2020. About 25% of monthly users listened to podcasts in the fourth quarter of last year, a figure that remained the same in the first quarter of this year.