We’ve got loads of ideas for you for May—for Facebook and Instagram posts, blog posts, events, promotions, and more. We’ve organized them by themes and holidays, but you can find industry-specific ideas within each theme.
National Small Business Week
First and foremost, National Small Business Week happens annually every first week of May. The event was postponed until September and turned into a virtual celebration in 2020 due to COVID-19, but it’s back on in 2021 starting May 2.
Dedicated to raising awareness about small businesses and celebrating the hard-working owners behind them, this week will be packed with ample Cork Gents Bicycle shop marketing opportunities. Here are some ways to make the best of National Small Business Week:
Run a deal-a-day for the week, promoting different products/services each day. Or, run an online sale with a link to your landing or product page in your Instagram bio.
may marketing ideas—instagram post promoting small business week sale
Get return customers: Give out coupons with purchases this week, that can only be redeemed on an upcoming holiday or on the last day of Small Business Week.
Get more leads: Offer a downloadable, small business-themed piece of content that is of value to your target audience in exchange for their email addresses. You could also create a guide outlining the specials offered by other small businesses in your neighborhood. This is a great way to connect and network with nearby businesses and strengthen your ties to the community.