Millennials are officially part of the workforce, making up more than a third of the workforce. Not only are they the largest group of people in a generation, but they are also the Latest Mailing Database generation that companies have struggled the most to market, sell and retain. In this article, we discuss how to successfully market your small business to millennials, so you can tap into this large group as a source of business growth. Millennials have around 80 million people in their group. Born between the late 1980s and early 2000s, millennials are not only in the workforce, but are also a dominant buying group. Companies that don't direct their marketing strategy to include millennials are missing out on a large demographic that, contrary to popular belief, is willing to Latest Mailing Database spend. Millennials aren't spending less, they just like to know what they're buying before they buy. This is a very tech-savvy generation who want to know what your product is, where it comes from, and understand your corporate social responsibility. Since millennials are tech-savvy, careful about what they buy, heavily influenced by others, and have short attention spans, marketing your business to them can be tricky. Here are 5 tips to help your small business effectively market to millennials and win customers. When looking at your social media accounts to attract millennials to your business, make sure you have a clear and developed brand persona. Express your personality by posting interesting and engaging information on your social accounts several times a week. Post videos of your product in use or testimonials of how people (especially other millennials) have benefited your business. Also, engage with your customers to show millennials who come to Latest Mailing Database your pages that you can build a relationship. Engagement is responding to your followers' comments, sharing their posts, and asking questions to welcome feedback.